Urban Mobility
Case Study No. 05
Urban Mobility was the exploration for a new holistic travel experience revolving around a not yet released urban mobile product. Re-invisioning the travel, retail, and social experience of urban mobility. Produced with, and presented to a Montreal CA Company.
Team 01 Creating Personas
Me with the coffee!
Shark Tank Pitches
The Mission
This Montreal company (that will remain nameless for now) is on a quest to concur new markets with the introduction of a ground-breaking product that will address the rise of urban mobility.
During a one-day executive innovation experience, this Montreal Company and SAP gained inspiration from design thinking activities and explored potential new business models that would reinvent the retail experience. As a group, we envisioned numerous ideas, ultimately leading to two concepts that would further strengthen this Montreal companies strategy. Ultimately from this design-thinking-workshop I was able to create a prototype to begin to communicate what the application could look like.
Here are some ideas, tech, and other areas we considered.
Todays Market
Source: Enuke Software (AR Tourism)
AR Experience with Travel
We spent a lot of our efforts on exploring and redefining what it means to get from A to B.
• Can we include people or learnings during the process?
• Can scenic routes be worth the extra 10 min out of the way to work?
• Are my friends headed in the same direction?
" Life's a journey, not a destination. "
What's a riders commuting look like?
Could other apps influence the ride schedule?
Could the rider see other riders?
Could other riders influence me?
Next stop, the Future!
Had a blast working with this customer. So knowledgable, and enjoyed every second of our workshop.
